Brand Opportunities

Business Partnerships

Hundreds of brands, agencies and retailers place media and promotions yearly using Macerich Shopping Centers as a platform to reach their target market. Kierland Commons is "where the stores are" and for brands, it certainly is “where the people are”. In fact, millions of people visit Kierland Commons annually. At Macerich, we understand that access to our consumers provides companies, brands and retailers a clear, competitive edge in today’s cluttered marketplace.

Media Network Advertising Opportunities

Kierland Commons is an ideal place to reach consumers with in-mall media when they are predisposed to making a purchase. Reach and frequency is optimal; shoppers view advertisements when entering the mall, visiting the food court and throughout the common area. Kierland Commons's in-mall media breaks through the clutter with high-impact, high-visibility, spectacular advertising and promotional messaging.

• Light Pole Banners
• Wallscapes
• Center Plaza Signs
• Digital Assets
• Custom Elements

Events, Promotions and Displays

Kierland Commons provides turn-key opportunities to cross-promote products, incorporate sampling, demonstrations, sales promotions, special events, community partnerships, and more. Customized marketing programs can also be developed to increase brand awareness and incremental sales while enhancing your company’s marketing goals and objectives. Begin utilizing Kierland Commons's premium programs to communicate face-to-face and enhance your relationship with your target shopper today!

• Signature events
• Promotional Displays and Kiosks
• Auto/Boat Displays
• Ride and Drive Events, Sales and Shows
• Product Demonstrations, Sampling and Coupons
• Autograph Signings, Concerts and Performances
• Parking Lot Events, Tours and Sales
• Vendor Shows, Expos and Fairs

Filming Opportunities

Interested in filming a commercial, TV show, feature film or photo shoot at Kierland Commons? Let us help! Learn more here.

Amenity Sponsorships

As the sponsor of an amenity in Kierland Commons, your company will receive opportunities for building customer relationships through prominent display, branding and customized exposure. Sponsoring consumer-centric amenities provides your brand with increased name recognition, awareness and highly visible, premium messaging.

• Valet Parking  
• Center Plaza
• Holiday Photo Sets
• Concierge 

Begin utilizing Kierland Commons's premium space, targeting your consumer and promoting your brand and/or service today!